Review sites are normally supported by advertising
A review site is an internet site on which assesses can be posted about people, businesses, products, or services. These sites may use Web 2.0 strategies to gather testimonials from site users or may employ professional writers to author testimonials on the topic of worry for the site. Early review sites included Epinions.com  and Amazon.com.
Review sites are normally supported by advertising. Some business review sites may also allow businesses to pay for enhanced listings, which do not influence the testimonials and ratings. Product review sites may be supported by supplying affiliate links to the internet sites that sell the assessed items.
With the growing popularity of affiliate programs online, a new sort of review site has emerged - the affiliate product review site. This type of site is generally skillfully developed and written to make best use of conversions, and is used by e-commerce marketers. It's commonly based on a blog platform like Wordpress, has a privacy and contact page to help with SEO, and has commenting and interactivity turned off. It will also have an e-mail gathering device in the form of an opt-in, or drop-down list to help the aspiring e-commerce business person construct an e-mail list to market to.
Because of the specialized marketing thrust of this type of internet site, the testimonials are not objective.