http://jhgmediagroup.com/blog/improve-companys-credibility-online-brand-management/
Improve Your Company's Credibility with Online Brand Management
If you’ve never heard of the word “captology,” you might check it out and learn how online brand management can have a major effect on how others perceive you and your product. B.J. Fogg, a scientist at Stanford University, not only created this word as an acronym for “Computers As Persuasive Technologies,” but he also […] The post Improve Your Company’s Credibility with Online Brand Management appeared first on JHG Media Group .
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