Themed Shop Hotels
If you truly want to stay in a unforgettable hotel, select one with a strong design theme Far more than having room names with a common link, a strong design runs through everything the hotel does, and makes the whole guest experience more fascinating. Selecting a definite theme can be a danger though and only those who have planned, investigated and marketed properly pull it off.
A hotel can base its design around any theme, and the majority of the apparent ones have been done: books, music and artists, for example. Ideas for a theme need to be matched with a market for that theme, to guarantee that the hotel can preserve profitable occupancy rates without having to compromise on its design principles. This is simpler said than done, and some hotels have to tone down their original designs in order to draw in a larger market.
When a theme has been chosen, a great deal of planning is required in order to guarantee that the design is properly thought through instead of just based on a few colours and a few pieces of artwork. Producing an individual hotel through themed design is a difficulty and the planning process needs to be organised and well-managed to guarantee that the eventual design runs clearly through all the hotel's rooms and spaces.
When the design has been authorized, the job moves on to execution. This usually includes some architectural and building work in addition to design, furnishings and fittings. For a themed design to work well, everything has to be from authentic sources, so hotel owners and designers often spend some time finding exactly the best furniture, art and accessories to produce the themed look they are searching for. It is this attention to detail and finish that often differentiates a shop hotel from a run-of-the-mill hotel.
When the hotel is nearing completion, the owners need to market it. The best way to do this often depends on the theme, but a target market should have been established at the extremely beginning and this market now needs to know about the hotel and what it offers. From magazines to online advertising, the hotel needs to use its strong theme to attract attention and from that, to draw in bookings.
A strongly-themed hotel usually narrows its market, but if the design and execution are properly planned and managed, the hotel can fill a niche and delight in high occupancy rates.